IVAN KUPALA STYLE. Creating a Manufacturer Brand
How to combine alco-brand, eco-trends and the image of Belarus? We have created a complex design, which includes a corporate identity, a unique bottle and an exhibition stand.
The unique logo lettering in Cyrillic and Latin refers to the roots of the name (St John’s night), reflects a theme of alcohol, looks significantly and contrasting. Drops in counterform of «А» add an interesting touch talking about the product.
The stylized fern emblem supports the name, combines with the logo and is easily reproduced at different scales on most surfaces. Thanks to its round shape, it fits well into any format.
Contrasting color combinations of dark green and burgundy remind of the official colors of the Republic of Belarus. Tagline «NATURAL BELARUSIAN ALCOHOL» supports the name.
Universal bottle equally well suited for vodka, tinctures and balms, creates a perception of an original product from Belarus.
The result is an authentic style for the Belarusian alcohol producer, noticeable and memorable.
CUSTOMER: IVAN KUPALA-TORG LLC, 2022
